A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption (www.bytowninternet.com/glossary)
In my opinion Corporate credibility is EARNED by getting positive feedback from patrons after providing them with exceptional service and/or tourism experience.
As a corporation i would look to incorporate blogs into the main page of the company website, this would encourage patrons to leave blogs about their experience with us (be it positive or negative).
Also this blog can be used to make the website more "personal". Patrons can post photos of their tours,leave recommendations for future travelers and even praise employees.
A perfect example of a corporation incorporation the use of blogs is Sheraton http://www.starwoodhotels.com/sheraton/index.html
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